Before you start wondering why your emails fail to generate any results, make sure they actually reach the intended recipients and check your campaign deliverability.
There are two major types of emails: transactional and marketing. However, they have numerous subtypes. Check out the real-life examples of those.
GDPR lays out the principles of personal data protection. We collected and answered the top 11 questions about how GDPR affects email marketing
Nearly any tool for sending emails offers tracking of opens and clicks. But are there any free options out there? Yes! We’ve gathered 15 of them.
Mail merge has been used for ages to personalise our letters and emails. Learn how to use it these days in the online world.
We spend a lot of time on emails at work. How much exactly? We checked that!
Are you sure your password reset emails are safe and easy to use? Learn the important rules for in this post, along with reviewed examples from several well-known companies.
Learn what to track in your emails, find the difference between email tracking and analytics, and get an overview of the various tools you can use, including email analytics for Gmail, free options, as well as advanced third-party solutions.
Google Analytics is a powerful tool for click tracking. You can also use it to track email opens for email campaigns. Here is a tutorial on how to do this
There can be plenty of reasons why your emails bounce. We describe each and suggest how to mitigate them.