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Author: Zakhar Yung

Email Sender Reputation Made Simple

On December 20, 2019August 3, 2020 By Zakhar YungIn Email Development and InfrastructureLeave a comment

Email Sender Reputation is a key factor in your deliverability. Learn what is it, what influences it, and how to make it better.

How to Verify Email Address Without Sending an Email

On November 26, 2019August 4, 2020 By Zakhar YungIn Email Development and Infrastructure2 Comments

There is no need to send an email to verify whether a recipient exists or not. You can ping an email box by hand or opt for a ready-to-use email verifier

Let’s Categorize Your Emails – What You Can Send and Why

On November 15, 2019December 18, 2020 By Zakhar YungIn Email MarketingLeave a comment

There are two major types of emails: transactional and marketing. However, they have numerous subtypes. Check out the real-life examples of those.

What is an SMTP Server?

On November 9, 2019August 4, 2020 By Zakhar YungIn Email Development and InfrastructureLeave a comment

An SMTP server is a computer or app that is responsible for sending emails. Find answers to frequently asked questions about SMTP servers in this blog post

Emails and GDPR – 11 Questions to Answer

On November 9, 2019July 15, 2020 By Zakhar YungIn Email Security & PrivacyLeave a comment

GDPR lays out the principles of personal data protection. We collected and answered the top 11 questions about how GDPR affects email marketing

Multiple SPF Records Do’s and Don’ts

On October 28, 2019August 4, 2020 By Zakhar YungIn Email Development and Infrastructure2 Comments

Having multiple SPF records for one domain is a bad practice. Learn how to convert this for your own benefit and explore useful tips to set up an SPF record

Postfix vs. Sendmail vs. Exim

On October 28, 2019August 4, 2020 By Zakhar YungIn Email Development and Infrastructure2 Comments

Of the following MTAs of Postfix, Exim, and Sendmail, which would suit your project? Check out the selection criteria and explore which MTA prevails.

Track Your Email Campaigns with Google Analytics

On October 21, 2019July 21, 2020 By Zakhar YungIn Email Marketing5 Comments

Google Analytics is a powerful tool for click tracking. You can also use it to track email opens for email campaigns. Here is a tutorial on how to do this

List Unsubscribe Header in Email

On October 9, 2019July 21, 2020 By Zakhar YungIn HTML EmailLeave a comment

The list-unsubscribe header is an unsubscribe link displayed in the email header. Explore its benefits and how to set it up in this blog post.

How to Send Email Using API or SMTP

On September 30, 2019July 15, 2020 By Zakhar YungIn Email Development and InfrastructureLeave a comment

There are two email transfer methods: SMTP relay and Web API. Check out the pros and cons of each of them to know which one is the best for your project.

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