Do you need a dedicated IP? Or should you stick with a shared one? We gauge the benefits of both and suggest which one is the best for you.
Keeping non-existent, inactive, or mistyped email accounts can unnecessarily fill your contact lists, leading to reduced deliverability and hurting your promotion efforts.
You can calculate the open rate by dividing the total unique opens by the total recipients. Find out another formula and learn why open rate is a must-have metric.
There can be plenty of reasons why your emails bounce. We describe each and suggest how to mitigate them.